Rooted in Iran. Crafted for the World.
Meet Our Founder
Farzad Eftekhar is not just a founder he’s a cultural storyteller. A young Iranian with deep knowledge and even deeper passion, he curates produce that speaks of home, heritage, and honesty.
Raised with an appreciation for Iran’s abundant land and timeless traditions, Farzad brings both intellect and instinct to every step of the journey — from sourcing to tasting to packaging. For him, this isn’t just a business; it’s a bridge — connecting the richness of Iran’s soil to tables across the world.
Farzad’s approach is hands-on and heart-led. He walks the fields with farmers, samples the harvests at dawn, and nurtures relationships that span generations. Every fruit that bears the SOL name is a reflection of his values: authenticity, excellence, and pride in one’s roots.
With Farzad at the helm, SOL isn’t just offering premium Iranian produce — it’s offering a piece of Iran itself, wrapped in trust and tradition.
Born of Soil & Soul
At SOL, our story is woven into the sun-drenched soils of Iran — a land where time-honored traditions and fertile landscapes come together to yield produce that is nothing short of extraordinary.
From plump dates ripened under desert skies to nuts and fruits nurtured in family-run farms, our offerings aren’t just products— they are cultural heirlooms. With every box we ship, we don’t just deliver flavor —we share a story. A story of heritage, humility, and the hands that make it possible.
A Slice of Iran
